Approach
Etcetera is a model for the entrepreneurial future of architecture and design. We take a lateral approach by collaborating where conception becomes reality, and the broadest positive impact is created. Our clients and partners are product manufacturers, developers, engineers, and researchers that are shaping tomorrow’s designs with us.
We are dreamers, imagining novel solutions with elegant and meaningful form. We are creators who want to realize those visions. So our process is organized to accelerate our ideas and those of our partners into actual products and spaces. These expressions and processes, though, are a means to an end. It is our curiosity for social and technological challenges that drives us to create human value, improving people’s lives and the world around us.
Founders
Ariane Stracke-Henderson
Founder / Creative Director
Ariane is a highly accomplished architect with a strong international background and a proven track record in delivering design excellence at the highest level. She studied architecture at RWTH Aachen, Germany, and advanced her expertise in the Masterclass of Zaha Hadid at the University of Applied Arts in Vienna, Austria, where she refined her architectural vision and design methodology.
Her professional career spans leading global practices, including Zaha Hadid Architects in London, Foster + Partners in the United Kingdom, and Asymptote Architecture in New York, where she gained extensive experience in innovative design development. As Senior Associate at UNS in Amsterdam, she successfully directed complex projects, combining conceptual rigor with professional precision.
With a focus on design innovation, strategic thinking, and professional integrity, Ariane brings both creativity and authority to her work. Her ability to translate ambitious ideas into sophisticated architectural solutions positions her as a highly respected leader within the international design community.
Founder / Development Director
Robert is an architect and design innovator with a career dedicated to advancing the integration of technology and research within architectural practice. He studied at the Georgia Institute of Technology in Atlanta and the University of California, Los Angeles (UCLA), where he built a strong academic foundation in both architectural design and technological development.
Professionally, Robert has worked with some of the most influential international firms, including Architectures Jean Nouvel, Archi-Tectonics, Coop Himmelb(l)au, and UNStudio. His role as Associate and Knowledge Platforms Research Coordinator at UNS in Amsterdam further solidified his reputation as a forward-thinking architect, bridging design excellence with innovative research methodologies.
As Founder and Development Director of Etcetera in Amsterdam, Robert continues to drive the dialogue between design, research, and emerging technologies. His work is defined by a commitment to pushing architectural boundaries, developing strategies that merge conceptual rigor with cutting-edge technological applications.
Robert Henderson
Partners & Collaborators
Current and Former Colleagues
Simos Maniatis
Ella Jones
Manfredi Scaglione
Toby Fletcher
Maria Chrysikou
Tomaz Roblek
Juan Gomez
Miguel Cerezo
Aga Blonska
Mu He
Fraser McPhee
Aleksandra Sliwinska
Manon de Vanssay
...thanks to you all.